PHLUR is a modern fragrance brand that extends into everyday life by celebrating and enhancing individuals. Our campaign's goal is to extend their potential audience by leaning into the unique fragrance names and selling the "weird factor" as a concept. To achieve this, we created Match Your Moment, a series of advertisements that highlight a variety of their fragrances in a lyrical, elegant, and “weird” way.

Roles: retoucher, grip, stylist